InnovationThink

How to get a Professional Banner Ad in less than 5 minutes and for less than $5

Sun, 15 Apr 2007 18:35:28 +0100

Today I'm writing about a new start up that has a new approach to online advertising design and is addressed to micro and small businesses which are not familiar with traditional advertising design processes and cannot afford them, thus creating a new offer for those businesses.

Although I'm involved in it, and obviously not objective, I'll try to stay as descriptive as I can describing the company's business model and value proposition.

AdverStore.com has redesigned the process for creating online advertising creative campaigns, in order to make it more efficient, fast and inexpensive for micro and small companies. Advertisers and webmasters can even create free banners to try the service.

Advertising Design is Dead!

Sat, 30 Sep 2006 16:14:07 +0100

Traditional advertising design, of course. I have written several times about the revolution that is taking place in the advertising industry, specially online advertising. In the last years, hundreds of thousands of micro and small companies have started to advertise online through contextual advertising or pay per click programs like Google Adwords, Yahoo! or Microsoft AdCenter.

10 Things you Can Do to Lose your Best Employees

Sat, 30 Sep 2006 11:20:33 +0100

In the last posts I've been writing about people management in a knowledge based economy and how companies need to innovate in their people management policies in order to succeed. So let me tell you, in a more humorous manner, 10 things you can do if what you want is losing your best employees and collaborators and retaining the worst.

Would you sell your company on eBay?

Thu, 21 Sep 2006 16:30:40 +0100

It only takes some imagination and an open-minded attitude to drive innovation to all industry sectors, even those we think are really stuck to traditional ways of doing things.

Creating an organizational culture for the knowledge based company

Mon, 04 Sep 2006 12:15:00 +0100

Organizations that create teams of motivated and collaborating people, involved with the company's long term goals, are companies that have defined and developed a very concrete organizational culture and that, systematically, reinforce certain corporate values.

Is your company prepared for work innovation?

Thu, 31 Aug 2006 20:15:54 +0100

In the last post I write about how organisations must change to face global competition in the knowledge economy. But the way we consider our job, the fact of working itself and the role of people in the companies and organizations is also changing radically.

Are we really facing organisational change?

Fri, 25 Aug 2006 20:13:58 +0100

To understand how our organisation has to change in order to be effective in the current competitive environment, we have to understand the major transformations the global economy is facing due to the transition from the industrial economy to an information and knowledge based economy.

Six priorities of innovative companies

Fri, 18 Aug 2006 18:51:29 +0100

I am currently conducting a research addressed to the Government of Catalonia through which we try to determine the public policies -with a long term perspective- that can enhance the creation of innovative start-ups, a key point for a country or region to compete in the global economy. The first question arises just at the beginning: what do we have to consider as an innovative company?.

Corporate team building

Sat, 15 Jul 2006 20:12:37 +0100

There is that great idea, mainly defended by the big consulting and recruiting firms, that in an information and knowledge based economy, the most important thing for companies is attracting and retaining outstanding talented guys.

Start web business: low cost infrastructures

Tue, 11 Jul 2006 00:09:13 +0100

In two prior articles we talked about the come-back of Internet based business models - the so called dot com companies-, at least in the US. So far, we have pointed out two factors that would explain this situation: the spectacular increase in advertising revenues and the fact that almost everybody is already connected to the Internet and, increasingly, with broadband connections.

Human resources

Thu, 06 Jul 2006 19:20:07 +0100

Days ago I received an advertising mail from an information and labor advising magazine, which main claim was “to obtain the best from your employees and to safeguard your rights as an entrepreneur”. Interesting I thought...

Business process management

Fri, 30 Jun 2006 18:20:36 +0100

Business processes that a company has developed overtime are one of the elements that configure the company's strategic resources. That's why innovation in business process management becomes one of the traditional areas where we can introduce innovation in our business model.

Reasons for dot-com come back: everybody is connected

Mon, 12 Jun 2006 19:10:17 +0100

Another difference between the possibilities of Internet and ecommerce business models at the end of 90's and today, is in the number of people who had an Internet connection at that time compared with those of nowadays.

Reasons for dot-com come back: online advertising takes off

Sat, 03 Jun 2006 18:28:08 +0100

One of the factors that explains the new era in dot-com companies is the spectacular growth in Internet advertising. In fact, the immaturity of Internet advertising market some years ago was the cause of many bankruptcies of business models that were based on it.

Internet business models

Sat, 03 Jun 2006 17:58:01 +0100

It seems that, finally, the revolution of Internet is taking place, although, as some said years ago, in a quiet manner, without making noise, in a rational way, and making deep changes in the way to make things and in businesses.