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April 15, 2007

How to get a Professional Banner Ad in less than 5 minutes and for less than $5

Today I'm writing about a new start up that has a new approach to online advertising design and is addressed to micro and small businesses which are not familiar with traditional advertising design processes and cannot afford them, thus creating a new offer for those businesses.

Although I'm involved in it, and obviously not objective, I'll try to stay as descriptive as I can describing the company's business model and value proposition.

AdverStore.com has redesigned the process for creating online advertising creative campaigns, in order to make it more efficient, fast and inexpensive for micro and small companies. Advertisers and webmasters can even create free banners to try the service.

Simply put, it is the path for individual, micro and small companies to access the same high quality professional advertising designs big companies do, at an inexpensive cost and through an extremely easy process.

How do they do that

They select hundreds of different businesses from all industry sectors and then research and design different possible communication approaches for each specific business.

Then, through in-house and worldwide network of Professional Ad Designers

1. Design different creative campaigns for each communication approach

2. Develop different creative pieces in different ad formats (static, animated, flash, etc.) and sizes for each campaign and

3. Create templates ready to be easily customized by the clients

Then the customer only has to

1. Choose her company's business

2. Choose the format and size of the ad she needs and browse the different creative proposals

3. Choose a template and easily customize it with her company's name/logo and copy or claims

4. Download it ready to use it immediately in her online campaigns

Everything has been designed to be extremely easy for non-expert advertisers, fast and inexpensive.

Then, in less than five minutes and less than $5 a small business marketer can have professional looking ads for her online campaigns.

I think this is an innovative approach that can start making an interesting change in the way online advertising creatives are designed and a good way for small companies to access professional design at affordable prices.



About the Author

Francesc Llobet is an Internet entrepreneur and a strategy business consultant in the fields of innovation, internet marketing and ebusiness.
Based in Barcelona, Catalonia (European Union), he is the founder of Sappiens.com, The Knowledge Community and Founder and CEO of Adverstore.com, Advertising for everyOne!. He maintains InnovationThink, eMarketingThink OnlineAdvertisingThink and A Startup Story, blogs where he writes on Innovation, Internet Marketing, Advertising and Startups. To know more..

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