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Business innovation | Barriers to change

Before continuing with the analysis of innovating models in the elaboration of contents, today I will explain an anecdote that has spent me this week and that is very reveledora of the mental difficulties that exist at the time of developing new models and to break inertias, schemes and the prevailing forms of operation.

We had to present/display a documentation relative to one project of one of my clients, who are within a program of institutional support to the use of the new technologies in the enterprise scope. The project has to do with the development of TIC - and Internet in individual in the strategy of the company, in such a way that most of the processes of management of the clients takes place of virtual form, maintaining and increasing the satisfaction of the client at the same time who optimizing the resources dedicated to these processes on the part of the company. The documentation that must appear in these cases is exhaustive, with explanatory memories and other justificatory documents. Then, at the moment for presenting/displaying it, they said very amiably to us that so and as we took it would reject it directly. And so that '? we asked ourselves. It lacked the strategic plan? It lacked a bar code? It lacked one signs digitalis? Then no, which lacked was the seal of the company in the presentation instance. Yes Sir, in the heat of century XXI does not let itself present/display a project to develop the new technologies in the company because a company does not have a as new technology as a rubber seal. As we said, inertias weigh too much.


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About the Author

Francesc Llobet is an Internet entrepreneur and a strategy business consultant in the fields of innovation, internet marketing and ebusiness.
Based in Barcelona, Catalonia (European Union), he is the founder of Sappiens.com, The Knowledge Community and Founder and CEO of Adverstore.com, Advertising for everyOne!. He maintains InnovationThink, eMarketingThink OnlineAdvertisingThink and A Startup Story, blogs where he writes on Innovation, Internet Marketing, Advertising and Startups. To know more..

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