Business innovation | Service innovation
In the previous article I wrote about the so called "low cost" airline companies and my opinion they would better start giving up this denomination and starting to differentiate themselves by other aspects, as very soon all companies will be "low cost". It is very interesting to observe as the change of paradigm in the airline industry business model has also opened other market opportunities for service innovation which some companies are taking advantage.
Beyond the fact that some airports that until now were secondary and are currently having a very important expansion, we can find new value propositions in the field of quality food products ready to be consumed during the flight and, finally, new value propositions adressed to those people who give importance to a higher comfort and service standards during their flight, specially regarding long distance flights. but who are not happy about paying a foolish amount of money for this difference.
It was foreseable that, if there are companies that have implemented a more efficient way to run flights for clients who value to pay the less amount possible for the transport, ther wer also companies that attacked the market of clients who are ready to pay something more for a higher comfort and service, with same parameters of efficiency. In this sense, we can find companies like < a href="http://www.MaxJet.com">MaxJet that only offer flights with business class, but almost at the same price that traditional "high cost" companies offer the traditional economy or tourist class. It is clear that it is only the beginning of more changes in this business model.
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