Business process management regards to those activities that are necessary for a company to develop its business. A company can be excellent in the manufacturing process, in the research and development process, in an specific process for providing a service or in any other specific process it carries out in its activity. Or in some simultaneously. And an specific process for itself could be the cause of its business differentiation.

Therefore, a source of innovation in the business concept can come from a radical rethinking of the traditional business process management for an specific company or for a whole business industry sector. We are not talking about reengineering in order to simply trying to optimize processes, but to deeply rethink the way how things are done.

An example of rethinking business process management in our company would be asking ourselves if a lot of the processes that rely on the company's staff could be done by the clients themselves, with greater value for them and for the company.

If rethinking what we are doing is a superb source of innovation, rethinking how we are doing it, it's an excellent one too. We have the experience of Dell that totally changed the manufacturing and distribution processes of PC industry. Or the experience of companies as Vistaprint which is doing the same in the printing industry.

Surely, we can rethink our company's business process management in a different manner in order to obtain a competitive advantage. We should do it before our competitors or an outsider if we want to stay in the market.