Today I'm writing about a new start up that has a new approach to online advertising design and is addressed to micro and small businesses which are not familiar with traditional advertising design processes and cannot afford them, thus creating a new offer for those businesses.

Although I'm involved in it, and obviously not objective, I'll try to stay as descriptive as I can describing the company's business model and value proposition.

AdverStore.com has redesigned the process for creating online advertising creative campaigns, in order to make it more efficient, fast and inexpensive for micro and small companies. Advertisers and webmasters can even create free banners to try the service.

Continue reading "How to get a Professional Banner Ad in less than 5 minutes and for less than $5" »

Posted in Ecommerce business models | April 15, 2007 6:35 PM | How to get a Professional Banner Ad in less than 5 minutes and for less than $5 | Comments (0)

In two prior articles we talked about the come-back of Internet based business models - the so called dot com companies-, at least in the US. So far, we have pointed out two factors that would explain this situation: the spectacular increase in advertising revenues and the fact that almost everybody is already connected to the Internet and, increasingly, with broadband connections.

Continue reading "Start web business: low cost infrastructures" »

Posted in Ecommerce business models | July 11, 2006 12:09 AM | Start web business: low cost infrastructures | Comments (1)

Another difference between the possibilities of Internet and ecommerce business models at the end of 90's and today, is in the number of people who had an Internet connection at that time compared with those of nowadays.

Continue reading "Reasons for dot-com come back: everybody is connected" »

Posted in Ecommerce business models | June 12, 2006 7:10 PM | Reasons for dot-com come back: everybody is connected | Comments (0)

One of the factors that explains the new era in dot-com companies is the spectacular growth in Internet advertising. In fact, the immaturity of Internet advertising market some years ago was the cause of many bankruptcies of business models that were based on it.

Continue reading "Reasons for dot-com come back: online advertising takes off" »

Posted in Ecommerce business models | June 3, 2006 6:28 PM | Reasons for dot-com come back: online advertising takes off | Comments (0)