Obviously I will not say that is not important, but in my opinion a successful and innovative company cannot be built just from the accumulation of high talented people, as a great sports team can't be constructed only by the accumulation of great players.

It is more important to build teams of people that achieve the goals according to the company's entrepreneurial vision. It is necessary to create organizations where everybody (with outstanding talent or not) can develop their best personal capabilities and that these capacities are addressed to achieve the corporate goals and mission. The company efforts must be addressed to design an organisational system that generates and uses talent from everyone in the company.

Trying to get the best from our people through corporate team building policies, establishing a concrete corporate culture and values, making our company a place where people want to work because it is a good place to stay and develop their capacities, is the best way to compete in the knowledge economy. That will keep us out of the obligation to constantly seek for the "prima donnas" and entering in the retribution auctions.

We have to take into account that, nowadays, the real talented and creative people, like to work or engage themselves in projects where they can develop their capacities, they can be implicated in the organizational goals and vision, and where they are treated with respect and dignity. Definitively, they want to be happy doing their jobs. And we have to build organizations where they can find that.