We are talking about companies that understand they are not isolated, that they are part of an environment, a society, and that this is not neutral and trigger consequences. They know that in order to succeed they have to contribute value to all the stakeholders of the company, that is to say, all people and organizations or social institutions interested in certain manner in the company's future (employees, shareholders, collaborators, value network or suppliers and distributors, society, etc.).

They are value centered companies and they make a lot of efforts to motivate and coach their employees and collaborators. They are transparent organizations, so they communicate their vision and strategy to those who have to implement it, regardless the degree of responsibility, and they disclose other aspects of the company's policies (as remuneration policy). The lack of such transparency is usually the source of a lot of problems (explicit or not) in companies with a more traditional culture.

They are companies that establish rewards and bonuses based in collaboration and team work, more than in individual basis, thus reinforcing cooperation and collaboration instead of internal competition among employees. Companies where management is focused in leading, coordinating and coaching, not controlling.

Summarizing, they are companies that have defined an developed an innovative organizational culture, that will allow them to be more competitive in a knowledge based economy that requires people talent.