Innovation culture | Innovation and creativity
It in the last said article that stops to have an innovating economy makes lack that is an increasing number of creative people, innovating and enterprising. It is that social group that Flowery Richard denominates "creative class" in his work "The rise of the Creative Class" (BASIC Books, New York, 2002) and that would have to be the dominant group in the societies totally integrated in the economy of the information and the knowledge.
But what characteristic has these people. After to have made numerous studies analyzing this group in the United States, Florida reaches the conclusion that, among other common characteristics, are three essential values that share. First strong>individualidad. They are people who do not adapt yes because to the norms settled down in the organizations nor in the own society, but which they are constantly looking for new forms to do. It is the essence of the innovation, would say I. They want to define its identity and to enjoy which they do. Secondly, > values < strong>méritodiversidad. The diversity of races, origins, sexual forms of life, directions, etc., for them, far from being a hindrance by its complexity, is a source of wealth and creativity.
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