Some, anyway, still dedicate their efforts to try to save already obsolete an industrial model unfruitfully. Traditionally one has thought that the prescription was the attraction of great companies, offering facilities deimplantación, reductions of taxes, cheap ground and other facilities to make his installation more attractive. This has worked relatively well in a model of great industrial company, but, as we are seeing right now, only during a determined time, since this prescription always is somebody can improve it in some of its variables. I am convinced that now the challenge is another different good. The companies of the knowledge are created and they are implanted there where they can find people qualified to work and surroundings adapted for its operation and growth. And the creative and innovating people want to live in surroundings in which they can develop his form to see the life and where they can release his creativity. To determine the factors that form these surroundings and to develop policies short, half and long term to make them possible, is the key to be something in the economy of the future.