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Innovation culture | Strategic innovation

I today finish to this series of reflections introductorias on the culture of the innovation and on what it is necessary to make in our country to develop it suitably. And I end up again affecting an aspect that seems that it costs to understand and to assume, and that for me it is fundamental. One is a very simple and obvious subject: the innovation makes the people and, therefore, any strategy that goes directed to foment the innovation in our economy must have like first and basic objective to inculcar this culture in the people who compose the society. Strategic innovation is a key factor for the competitiveness in the knowledge economy.

We are in a society of the information and the knowledge, where the information is more and more abundant and within reach of all, and where this information, properly treated, tolerates new knowledge in an endless process. From this knowledge and taking it as it bases, so that they can appear the innovations of all types, needs to us a fundamental variable: the human creativity. And it is here where it is the key of the question. When developing policies to foment at all the levels the creativity of the people, so that of more and more the immense knowledge to our reach they can create ideas, organitzacionales products, services, systems, inventions, concepts of business, etc., totally innovating. In the measurement that consegamos to have people who from good young are more creative in all the aspects, we will be in the good way to have a very innovating economy and a society in the future.


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About the Author

Francesc Llobet is an Internet entrepreneur and a strategy business consultant in the fields of innovation, internet marketing and ebusiness.
Based in Barcelona, Catalonia (European Union), he is the founder of Sappiens.com, The Knowledge Community and Founder and CEO of Adverstore.com, Advertising for everyOne!. He maintains InnovationThink, eMarketingThink OnlineAdvertisingThink and A Startup Story, blogs where he writes on Innovation, Internet Marketing, Advertising and Startups. To know more..

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