This means that, when a company sets out to begin to innovate, which would be due to raise in a first place is which is its model of present business and as it can introduce innovations. The business concept, although often is associated exclusively to the model of income, that is to say, as it makes profitable the company its activity in form income, in an ample sense includes a very great and diverse field. It goes from the definition of the mission of the company to the way to articulate the necessary alliances for the development of the activity or the way to organize itself. One of the first steps that must make a company that it wants to innovate its model of business is, say it with a word that is fashionable, "to deconstruir it", to divide it in the different elements of which it is made up, to analyze them, to see how they are possible to be introduced innovations and to be returned it to construct, defining, if it is necessary, a new concept of more innovating business. In next articles we will be shelling these elements and analyzing what aspects we can innovate in each one of them.