Let us remember that the first group of elements (strategic nucleus of the business) makes reference to the last aim of the business - mission -, what we sell, to that and where - our proposal of the proposals of the competitors reaches of the product and the market and to how difference who attack the same market - bases of differentiation -. the second group of elements integrates those that consider necessary strategic resources so that the company carries out its business. Within this group we spoke of the activities that the company knows to do very well and they differentiate it from the others - nuclear competitions -, of those elements of the assets that are essential for the business - active strategists and of basic the nuclear processes for the development of the activity. There is a third group of aspects that we will begin to analyze from the next article, and that make reference, in general, to the form that we must to interact with the clients. The elements that form this group are the form to arrive at our clients and potential clients, what information we have of them, how we were related to them and, finally, an element who can be, with creativity, an important source d'innovación: the structure of prices.