At the moment our products are satisfying a series with concrete necessities for concrete clients, whom, in principle, the company will have defined. But we must preguntaros, for example, if such products that we are commercializing, could satisfy other necessities with the same market or different markets from which the company still has arrived never. Or if changing some characteristic of the product we will be able to sell it to public and segments to which until the moment nor it had been happened to us which we could attack without this new approach. Or if by our exhaustive knowledge of our present clients we could commercialize products different from the traditional ones from the company, by the fact of to have obtained a continued loyalty of the clients. As it is possible to be observed, from the deep analysis from where our products and our markets reach at the moment and from the alternatives our, they can derive interesting innovations in the concept of business of the company.