The definition of the mission of the business, that is to say, those last aims that we try to obtain with the development of the activity, are a basic piece that must be defined very well, since in another case (and supposing that we always act in agreement with the defined mission, clear this ') the possibilities can limit us of developing innovating concepts. It is not the same to have like mission "to make arrive an excellent education at all the population" that "to develop schools of quality for all the population". The second exposition concentrates to us in the form since it is made at the moment and it closes the doors to think to us about possible innovations derived from different models to make arrive the education. On the other hand, of the definition of an innovating mission, of an approach different to see a certain sector, a completely new concept can be developed. Let us think about which probably defined like mission something how "that to travel in airplane is within reach of everybody" instead of the traditional mission "offering the best service to our passengers", and of how this new approach has changed the sector radically.