To have this deep knowledge can allow us to devise new and innovating ways to give service to these markets in anyone of the other elements of our model of business. But this element also has the complementary slope. I talk about to what information has our clients of the company and our products, and why routes can obtain it or we are being made it arrive. In this section, without a doubt, we are in a while in what many companies are sending to the market innovating forms in the form that we have the consumers to accede to the information on its products, of its availability and of all the alternatives which we must to improve our process of decision and buys. Obvious Internet and the TIC have facilitated enormously the capacity to introduce this type of innovating approaches. But if there is imagination, creativity and will no to modify the concept, the technologies serve little as good. For example, he is not the same one to accede in a single page to the information of all the flights and tariffs of a period of two weeks to be able to choose the one that agrees to you more since it makes an airline company, that to request day to day and hour to hour, the price of the specific flight, since they do others. The technology is the same one, the concept, no.