We would be speaking of the situation in which "partner" it produces goods or services that are integrated in the product. We could say that, in this case, "partner", unlike the strategic supplier, it would assume some type of risk in the business. It would be the case of the supplier of components that, to obtain a future contract, participates and shares the risk of the development of a product. Or the one of the supplier of services to clients of another company, that has a participation in the yield of that concrete service. It is evident that the relations, in these cases, must be different from which we have with the suppliers, although are strategic. Another scope of the concept of "partner" would be the one of all those companies that offer complementary services to our product, which they cause that it can have greater acceptance in the market. A case we have it in the manufacturers of enterprise software, who need to create all an enterprise network to partner (developer, implantadores, support) and to create good relations with them, since on this fact the greater implantation of the product in market depends. The two conceptions offer great possibilities of creativity and innovation to improve our competitiveness.