A company can be excellent in its process of production, in its process of investigation and development, in some process of benefit of the service or in any other process in which its activity can be divided. Or in how many simultaneously. A source of innovation in the business concept can come from a radical reframing of some of the traditional processes of the company or from a sector. Reingeniería would not simply be tried to make one to optimize the processes, but to reframe themselves deeply how the things become. We could be asked for example, if a good part of the processes that now realiamos inside l'empresa could not be executed, for example, by the own clients. If to reframe itself what becomes can be a superb source of innovation, it is not it less to reframe itself how one becomes. In its day, < to href="http://www.dell.com">Dell totally changed to the process of manufacture and distribution of personal computers. Companies as < to href="http://www.vistaprint.com">Vistaprint is doing it in the sector of the graphical arts. Surely that we also can devise a way totally different to conceive the processes in our sector. Better before they do others and we lose our market.