Strategic innovation | Value chain
Within the concept of value network the first element that we found is the one of the suppliers. From the way as we managed the relations with our suppliers can be derived innovating initiatives in our model of business. In fact, we could say that to define a strategy in this field it is a fundamental aspect for, like minimum, to cause that our present model continues being competitive.
More and more, the suppliers not to only provide productes and services us that are integrated in our chain of value, but that many of them enter direct bonding with our clients, acting in our name, probably without not even the client realizes. Often, although they are external companies to our organization, appear to the eyes of our clients like part of the value proposal that we offer to them and, therefore, the client will not differentiate if its dissatisfaction is responsibility ours or of the supplier. This way, it is essential to establish strategic relations in the long term with those suppliers that, the redundancy is worth, are strategic for the development of the business concept. In each company the scopes will be different in which there are suppliers of this type and different the schemes from collaboration to establish with them, but what is clear is that this concept is in deep transformation and becomes a class of "partner more and more", figure of which we will speak in the next article.
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