In this scope, the bases to develop the innovation in the model can come from one or more from the diverse dimensions of the business concept that we are analyzing articles in the last. We already established that the base of the differentiation of a company can be in an approach totally different from the traditional one from the mission of the business; or to serve the same product with the variations that make lack, to "not attacked" public until the moment. But the innovation also can come from an organization different from the company, of changes in its basic processes, the form to manage the alliances, of the way to manage the relations with the clients or of a radical change in the structure of prices. And more and more, transforming the product into a service, which the physical product becomes a simple complement of the benefit of the service. In the measurement that of this analysis we have the capacity to be imagining bases of differentiation in each one of the elements that conform the business concept, we will be able to construct a model innovating and different from the existing ones.